Mahendra Singh Dhoni, popularly known as MS Dhoni, is one of the most celebrated and influential cricketers in India. Over the years, he has endorsed several top brands, leveraging his massive fan following and charismatic personality. Here are some of the brands endorsed by MS Dhoni, along with their strategies:


Dhoni was associated with Reebok for a long time. The brand positioned him as a symbol of resilience and determination, aligning with his strong and calm personality on the cricket field. Reebok highlighted Dhoni's ability to overcome challenges and encouraged consumers to emulate his never-give-up attitude.


Dhoni was the face of PepsiCo's advertising campaigns in India. PepsiCo leveraged his immense popularity among the youth to promote their soft drinks and snacks. The brand focused on associating Dhoni with fun, energy, and the spirit of youthfulness, creating a strong connection between Dhoni's image and their products.


Boost, a popular health drink in India, signed MS Dhoni as their brand ambassador. The brand positioned Dhoni as the epitome of strength and power. Boost's strategy revolved around showcasing how the drink could provide the same energy and stamina to consumers that Dhoni displayed on the cricket field.

Indian Terrain

Dhoni became the brand ambassador of Indian Terrain, a leading apparel brand in India. The brand targeted the casual wear segment and aimed to connect with the youth through Dhoni's popularity. The brand's strategy focused on portraying Dhoni as a style icon and associating his effortless style with Indian Terrain's fashion offerings.


GoDaddy, a web domain registrar and hosting company, roped in MS Dhoni as their brand ambassador in India. The brand targeted small business owners and entrepreneurs, highlighting Dhoni's journey from a small town to becoming a global cricketing icon. GoDaddy positioned Dhoni as an inspiration for aspiring individuals to build their online presence and grow their businesses.

Orient Electric

Orient Electric, a leading consumer electrical brand, signed Dhoni as their brand ambassador. The brand aimed to leverage Dhoni's mass appeal and trustworthiness to promote their range of fans, lighting solutions, and home appliances. The strategy focused on associating Dhoni's reliability and performance on the field with Orient Electric's products.


Dhoni also associated with CARS24, an online marketplace for buying and selling used cars. The brand positioned Dhoni as someone who understands the value of trust and convenience, which resonates with CARS24's business model. The brand's strategy revolved around showcasing how CARS24 simplifies the process of selling and buying used cars, just like Dhoni simplified cricket with his calmness and astute decision-making.

These are just a few examples of the brands endorsed by MS Dhoni, each with its own unique strategy to leverage his popularity, image, and personality.